Strawberry markets were strong in mid-July, but Jim Grabowski, merchandising manager for Well-Pict Inc., says prices likely will dip as competition increases from summer fruits like cherries, stone fruit and melons. ( Photo courtesy Well-Pict Inc. )

Watsonville, Calif.-based Well-Pict Berries plans to continue its year-long celebration of flavor at the Produce Marketing Association’s Fresh Summit in Anaheim, Calif., by highlighting its winter berry program.

Attendees who visit the Well-Pict booth can expect an array of raspberry and strawberry samples and new recipes, according to a news release.

“Well-Pict Berries supplies premium, proprietary strawberries and raspberries year-round as well as organic strawberries,” Jim Grabowski, vice president of marketing at Well-Pict, said in the release. “We work with a network of independent growers in Florida and Baja to fill any gaps in the fall and winter.”

The company is set to showcase Oct. 18-19 at booth No. 1861.

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