Amanda Baltazar

Latest Stories
Retailers and brands are connecting with shoppers through social media, education and a focus on families.
Marketing campaigns kick off the retail rush leading up to the Super Bowl with a strong drive from merchandising and more.
With younger shoppers driving sales growth for the category, produce businesses have multiple ways to stand out at retail.
The California Avocado Commission is expanding its marketing program for this year’s harvest, expected to be the state’s largest since 2020.
Along with convenience, consumers also crave excitement from packaged salad options.
Dips and sauces are an easy way for consumers to add flavor, according to market research company Mintel. Shoppers are looking for interesting flavors, and real ingredients and plant-based products are gaining momentum.
Grocers are creating programs, reducing food waste and working with partners to be responsible stewards of the environment.
Industry experts recently shared their insight on what to expect for this year’s crop and and avocado trends in retail.
Health and convenience are considerations for many produce shoppers, but having fun and experimenting with new and unusual items are factors, according to retail grocers.
Today’s consumer is snacking more than ever, and produce and produce-focused snacks are coming into the limelight with shoppers looking for healthy and convenient options.