“Everyone is time-starved; so to have something that’s washed, prepped and ready to cook is the key driver,” Mark Munger, Ocean Mist senior director of marketing, says of value-added produce’s significant growth.
Companies increasingly look to fruits and vegetables grown in other countries that provide ideal growing conditions and a year-round supply of fresh produce.
Because of their proximity and similar climates, Central America and the Caribbean islands grow many of the same fruits and vegetables, which largely fall into two groups.
To learn how The Giant Co., Carlisle, Pa., gears up for the big game with fresh produce, The Packer recently connected with Director of Produce and Floral Chris Keetch.
As single-use, plastic packaging increasingly comes under fire, grocers are taking notice, introducing new packaging options and doing what they can to educate shoppers about their choices in the produce aisle.
