Armand Lobato

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I hate putting things off. In fact, I once worked with a guy who admitted he put the “pro” in procrastination. That’s not good when working in the produce department.
If I took one lesson away from the recent PMG Produce Artist Award Series winter display contest, it was that merchandising creativity is alive and well. Much more than I’ve thought.
How do you suppose your department is regarded? By those in your company, those on your store management team, and especially by those in your neighborhood – your customers?
A well-managed produce department runs on a strict regimen of doing things correctly.
In the produce aisle, “I want credit!” is a common lament.
In the newspaper game, editors attempt to capture attention with catchy headlines. They hope the reader is intrigued by a compelling “hook” and sticks around to read on.
Weekly grocery store ads are a lot like the weekly marketing bulletins we used to write. Very important — especially to the person who wrote it.
Every business has its version of “cap space” and how to manage it.
“If only my store manager knew…” So began a labor-related line I heard from many produce managers as I visited stores in my supervisor days — especially as spring uncoiled into summer in the produce aisle.
Fewer things in the produce aisle are more important than product rotation. I know I’ve mentioned it at least once or a dozen times in one way or another over the years, but it bears repeating.