As the emphasis on fresh food continues to grow and be a larger point of differentiation, the WAFC is seeking to incorporate producers and suppliers at our annual convention to grow this business for all.
"Fruits and vegetables are my babies. With improved genetics and growing practices, so many fruits have better flavor these days," said Janice Honigberg, president of Sun Belle.
The produce industry is a relationship industry. I’m most grateful for my group of network contacts, associates, peers and friends who’ve been growing since 1991.
I spent four years working in the circus! Everyone thinks I was a performer when I say that, but I worked as a marketing promoter for Ringling Bros. and Barnum & Bailey. It was a great marketing training ground.
I’ve worked at Dr. Scholl’s Footcare, Banquet Frozen Foods, Vlasic Foods and Chiquita Brands International. Today, I work with a variety of companies through my marketing company, Sherrie Terry Consulting.
My passion for produce began during the time I worked for Publix supermarkets starting in 1989. My produce journey took me all the way to the produce manager role in 1993, where I broke district sales records.
"I started in the grocery industry in 1986 at a small independent in Klamath Falls, Ore., called Y Market Basket. I fell in love with produce from Day 1."
