Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
From optical gas analyzers to predictive data modeling, new ripening technologies are adding shelf life and reducing shrink for major retailers.
General Manager Justin McGregor explains how a fair trade partnership with Equifruit is trading customers up and proving that storytelling sells in the produce aisle.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.
Fresh produce leaders focus on value-added packaging and health-forward snacking trends to capture the interest of a new generation of shoppers.
The National Potato Council CEO breaks down the push for a more resilient farm bill and why targeted relief is essential for the future of specialty crops and U.S. growers.
Industry leaders gathered in Orlando, Fla., to discuss expanding carrot programs, the rise of jumbo berries and navigating unpredictable climate patterns for the 2026 season.
Exhibitors at the SEPC event are leveraging nutrition-focused marketing and expert-led education to revitalize the vegetable category.
The agency has finalized stricter stocking standards requiring 250,000 stores to carry 28 varieties of whole foods while launching private sector partnerships to promote national dietary guidelines.
By merging sophisticated branding with a best-of-harvest selection process, Sun Belle aims to capture the surging double-digit growth in the high-end berry market.
Don Cameron explains why he is betting on on-farm connectivity and automated valves to keep Terranova Ranch sustainable in a regulated future.