Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

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West Mathison, president of Stemilt Growers, says he expects growers pull out trees as soon as the end of this year: “We don’t have a demand problem. We have a supply problem, and a supply problem is a management problem.”
While domestic consumption remains currently flat, USApple’s Chris Gerlach says trade deals and lower global apple production could open real opportunities for U.S.-grown apples.
While the overall crop size of 278.5 million bushels is about 3.6% above the five-year average, growers have an opportunity to pick and pack the best of the crop at harvest.
Nominators recognized the marketing executive’s critical role in rallying the apple industry together to build a campaign that aims to grow domestic apple consumption.
Growers in the state continue to convert acres to organic to meet demand and debut a new variety this season, too.
Going on for nearly 19 years, The FruitGuys have offered a fundraiser box that promotes the gravenstein apple while giving back directly to the growers.
Fifth-generation grower Bill Kercher says his family added a “Robot-Weeded” label to showcase his family’s regenerative ag practices and says the reception has been very warm.
First launched in February and gaining momentum, the American Association of AgLabor Providers aims to level up the professionalism of farm labor contractors.
Apple marketers say this season looks to deliver a great eating experience with ample volume this year.
Angela Fernandez, senior vice president of market development at GS1 US, discusses what businesses and organizations should keep in mind about the 30-month extension for enforcement and compliance.