Ocean Mist Farms, a grower-shipper of fresh artichokes, debuted a new look for its Roastables line last month at the International Fresh Produce Association’s Global Produce and Floral Show. The company told The Packer that the revamped look is designed to meet customers where they are, with seasons and flavoring that is aligned with today’s shopper.
The new packaging features a vertical window and fun typography that is designed to better engage consumers, stand out on retail shelves and drive category growth, according to Ocean Mist, which says it plans to launch the new packaging next month.
“It’s a breath of fresh air into this line,” Lori Bigras, communications manager at Ocean Mist Farms, told The Packer at the IFPA show. “We want them to jump off the shelves.”
The Roastables line, now with seven items, features washed and trimmed premium vegetables paired with chef-crafted seasoning packets. Featuring flavors for every palate, consumers can prepare a nutritious and delicious side dish in just 15-20 minutes.
Ocean Mist has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.
Chris Drew, president and CEO of Ocean Mist Farms, says the kits were created for time-starved consumers who seek quick, easy and wholesome meal solutions. He says Ocean Mist wants to break out of a “sea of sameness” in the value-added category.
“We’re focused on service, quality and innovation,” Drew told The Packer, noting Ocean Mist really focuses on educating consumers on the value of Rostables. “We want everyone to have access to flavorful and nutritious produce.”
