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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
While the fresh produce industry faces a multitude of threats, the International Fresh Produce Association continues to advocate for fresh fruits and vegetables, said CEO Cathy Burns in her keynote address.
The vice president of global marketing and communications for U.S. Highbush Blueberry Council is an accomplished global marketing leader with a 20-year track record of building, transforming and elevating some of the world’s most recognizable food and beverage brands.
The director of merchandising produce and floral for the Greensboro, N.C.-based The Fresh Market is as recognized for driving revenue and delivering exceptional guest experiences as he is for integrity and strategic vision.
Kraft Heinz reveals a commitment to sustainable farming, a passion for agriculture and an investment in master tomato growers behind its tomato growing prowess.
In this week’s Fresh Produce Fridays, we explore Save Mart’s partnership with Fantozzi Farms that’s bringing the farm-to-table story to life — complete with twists and turns.
Crippling tariffs on the export side and increased competition from lower-priced citrus imports has some in the California citrus industry fighting to keep their farms in production.
The Packer received an advance taste of this new tropical fruit that delivers a unique and delicious flavor profile of coconut and pineapple indulgence along with a nutritional boost.
Meet Nathan Pumplin, CEO of Norfolk Healthy Produce and one of the 2025 Packer 25’s honorees.
The CEO of Emerald Packaging has been reinventing produce packaging for over two decades, leading the industry in addressing plastic waste, helping to shape legislation and more.
Retailers who want to maximize sales of Idaho potatoes know Ross Johnson, vice president of retail and international for the Idaho Potato Commission, is the expert.