Jennifer Strailey 2024 - square.jpg

Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.
Vegetables by Bayer is set to make the U.S. debut of its Luminity tomato and Frescada hybrid lettuce varieties through a live chef demonstration at the Organic Produce Summit in Monterey, Calif.
While an unprecedented March heat wave accelerated fruit color by two to three weeks, growers report that flavor and Brix levels are now successfully catching up to meet high retail demand.
As state-mandated packaging laws kick in, produce supply chain leaders say routine warehouse items — like standard stretch film — could quietly expose their operations to millions of dollars in unexpected fees.
Fresh avocados and blueberries from Peru took center stage earlier this month, when Avocados From Peru hosted an exclusive breakfast aboard the USS Arlington during America’s 250th Anniversary Maritime Celebration in New York Harbor.
Delano, Calif.-based Hronis Inc. has successfully concluded its Chapter 11 auction with senior lender Conterra Ag Capital emerging as the winning bidder, as one of the earliest table grape harvests in the state’s history gets underway.
The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session.
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
A combination of rising foreign imports and a domestic labor crisis is squeezing Southeast produce growers, creating what industry leaders call a direct threat to U.S. food security.
As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months.