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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The company says it’s leveraging its more than 25 years of supply chain expertise to help grower-packer-shippers, retailers, foodservice operators and distributors simplify the supply chain, reduce food waste, optimize inventory levels, mitigate compliance risk and increase profitably.
Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.
Fresh from securing key advocacy wins, the International Fresh Produce Association CEO brought a clear message to the recent Washington Conference: The produce industry’s voice is actively shaping federal policy, but the fight for fresh is far from over.
President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail.
The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers.
This Father’s Day, the vertical farming pioneer Oishii is offering a limited-edition Connoisseur six-pack of hand-selected, extra-large Omakase berries available in select New York City-area ZIP codes.
With funding from USDA’s Advancing Markets for Producers grant program, IFPA and member partners recently held a field day where innovative regenerative agriculture solutions were on full display.
At the recent Washington Conference, panelist Rochelle Bohm of CMI Orchards warned the “exorbitant” fees associated with EPR compliance will quickly swallow up what little financial breathing room produce companies have left.
House Agriculture Committee Chairman Glenn “GT” Thompson has introduced the Securing Agriculture’s Workforce Act, a bipartisan bill aimed at reforming ag labor and the H-2A visa program by controlling costs, expanding access and reducing red tape.
The campaign combines retail promotions, sports partnerships, consumer sweepstakes, media integrations, experiential marketing and community engagement programs designed to drive avocado consumption throughout the peak summer season.