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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
As tariff tensions continue to run high, much talk at the Canadian Produce Marketing Association Conference and Trade Show has centered around U.S. produce suppliers losing Canadian consumers’ business to an upswell of support for local products.
With tariff negotiations ongoing as the produce industry prepares to convene, the current trade war remains a cause for concern, says the Canadian Produce Marketing Association president.
Best known for its Vulcan next-generation, intra-row weeder and precision cultivator, FarmWise announced plans last month to “wind down” operations by April 1 due to lack of funding.
As the Florida citrus industry continues its fight against the deadly citrus greening disease, scientists are exploring genetic editing and CRISPR technology as potential solutions.
The Reedley, Calif.-based global sales and marketing platform has acquired Montana Fruits, a packer-shipper-marketer of avocados sourced from growers throughout Colombia.
The California Avocado Commission says the program is an evolution of last year’s advertising creative that showcased California avocado groves and growers’ care in producing the fruit.
One of the most concerning aspects of the nation’s catastrophic 1.1 million honeybee colony loss is that no one saw it coming, says Omer Davidi, CEO and co-founder of BeeHero.
From “massive failures” to the path to profitability, industry insiders weigh in on the state of vertical farming.
The vertical strawberry farmer has acquired Tortuga AgTech’s IP, assets and members of its engineering team in a deal it says will “turbocharge” the output and efficiency of Oishii’s robotic harvesting capabilities.
For the first time, table grape producers around the world are uniting to drive consumption and raise awareness of the fruit’s nutritional benefits, flavor profiles and versatility, with an aim to collectively position grapes as the go-to healthful snack in the U.S. and around the globe.