Jennifer Strailey 2024 - square.jpg

Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Bronx, N.Y., icon of the produce industry continues to evolve while maintaining its impact on communities.
Growers are pushing ahead on assessments and recovery from the storm’s “unfathomable” devastation.
From the latest in fruit breeding to labor-saving tech to virtual reality farm experiences to sustainability and innovation, Fruit Attraction offered an up-close look at what’s new and what’s next for the fresh produce industry.
From Peruvian tapas and wine tastings to a special appearance Oct. 18 by Blooper, the Atlanta Braves’ mascot, the Avocados from Peru booth at the recent International Fresh Produce Association Global Produce and Floral Show provided a vibrant venue to connect.
Sustainability, fresh convenience, greenhouse-grown and beautiful blooms bound for grocery were among the hot topics at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17-19, at the Georgia World Congress Center.
The Bentonville, Ark.-based grocer says it’s bringing customers “incredible savings on mealtime favorites,” including fresh produce, earlier and at an even lower price than last year.
New products, new campaigns and loads of innovation filled the sprawling expo floor at the 2024 International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17-19.
The CEO’s keynote address at the 2024 International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17, covered a range of topics from advocacy to AI, climate change to increasing produce consumption and the global health crisis.
Sustainability stole the show at numerous booths at the recent Fruit Attraction in Madrid, where global avocado company Westfalia took a fun, whimsical and practical approach to the subject.
Innovation, fruit breeding and more innovation were on display at the 2024 Fruit Attraction, Oct. 8-10, in Madrid.