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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
From the first female board chair to global power players, the BOLD program is transforming the avocado industry’s next generation into high-stakes directors, securing the future of one of the world’s favorite superfoods.
The San Francisco-based company is shaking up the $10 trillion grocery industry with a fresh funding round to scale its AI platform beyond produce to the entire store, optimizing billions of real-world food decisions to slash waste and boost margins.
The tomato industry is currently facing a “perfect storm” of environmental, geopolitical and economic factors that have sent prices skyrocketing by 23% year over year.
The 70-year-old greenhouse legacy shares how by investing in controlled environments, advancing efficiencies and ensuring it can adapt quickly, the company remains resilient, regardless of trade shifts or market volatility.
The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor.
From labor and water shortages to fraud and cartels, a fast-paced, insight-packed education session at Viva Fresh Expo 2026 in San Antonio, tackled some of the biggest challenges facing produce in the Tex-Mex corridor and beyond.
While the USDA begins rolling out long-awaited specialty crop grants, National Potato Council CEO Kam Quarles warns that the $1 billion in emergency relief for the industry remains stuck in neutral, leaving farmers waiting on urgently needed relief that has yet to arrive.
From partnering with bold, international artists to an AI-powered social video experience in Times Square to a presence at Milan Design Week, the global banana brand is on a mission to elevate the everyday fruit into something truly inspired.
With California table grapes coming several weeks early this year, retailers should prepare to clear shelf space and get ready to promote.
Ontario’s greenhouse sector — the largest concentration of greenhouse vegetable production in North America — is leveraging its scale to ensure that fresh no longer depends on the season, but rather the sophistication and sustainability of the indoor farm.