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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Bentonville, Ark.-based retailer has recognized Canadian greenhouse grower Village Farms Fresh as a “Giga Guru” through its sustainability initiative “Project Gigaton.”
Sustainability was a hot topic with numerous exhibitors at the Canadian Produce Marketing Association Conference and Trade Show, April 23-25.
Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.
The Williamsville, N.Y.-based grocer has acquired five store locations that had been owned and operated by Supermarket Management Inc., one of the company’s longstanding franchise partners.
To date, the Toronto-based company has diverted 100 million pounds of food from landfills to dinner tables across North America, equivalent to more than 83 million meals and more than $250 million saved on groceries.
The Canadian Produce Marketing Association’s Ron Lemaire and Canadian parliamentarians met with U.S. Congress members and other officials in Washington, D.C., to discuss issues of impact on Canada and U.S. agriculture.
Citing “significant and lasting challenges in the retail environment,” 99 Cents Only Stores LLC will close all 371 of its stores in Arizona, California, Nevada and Texas.
From recycling to pollination education to planting trees, this Earth Month H-E-B says it will continue to support environmental stewardship initiatives across its business and in communities throughout Texas.
How does the fresh produce industry earn the business and sustain the trust of today’s conscious consumers committed to responsible purchasing? In-store displays and signage can help make meaningful connections.
To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.