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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
KeHE, a distributor of natural and organic, specialty and fresh products, has identified its top seven trends in the food and beverage industry for 2024, and fresh produce has the potential to play a role in each one.
Divert has released new data that finds nearly 20% fewer consumers are donating this holiday season and nearly 72% of consumers are changing their grocery shopping habits and behaviors amid the current economic climate.
Canadian Produce Marketing Association President Ron Lemaire says the new Loblaw program can be a “catalyst” to the success of small fresh fruit and vegetable businesses.
“Right now, Arizona farms are actively growing and harvesting all leafy greens from iceberg and romaine to spinach and spring mix,” said Teressa Lopez, administrator of the Arizona LGMA program.
Watch as the recipients of this year’s awards for Produce Retailer of the Year and Produce Marketer of the Year are honored at the recent International Fresh Produce Association’s Global Produce and Floral Show.
Vallarta Supermarkets’ newest store location in Carson, Calif., is taking an innovative and customizable approach to value-added fresh fruit with the introduction of La Fruteria, a fresh fruit bowl destination.
The Kroger Co. has found a recipe for animated holiday success with its recently released film campaign that encourages consumers to “Bring a new recipe to the table.”
Chef Kelly Wangard is on a mission to increase fresh produce consumption and promote healthy eating habits, while changing lives in the process.
The Upside partnership is expected to open new opportunities for profit generation for AWG members and further expand the Washington, D.C.-based company’s rapidly growing network of 100,000 retailers nationwide.
Inflation, the sky-high cost of goods and the ever-changing retail landscape in America has triggered a seismic shift in the way consumers shop for produce — presenting both new opportunities and new challenges.