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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Ahold Delhaize USA has entered into an agreement to sell its FreshDirect business to ultrafast grocery delivery provider Getir, a move the company says will allow it to focus investments on its omnichannel businesses.
The new Thanksgiving Tracker from Circana suggests retailers should consider the power of promotions in maximizing produce sales and more this holiday.
The Packer caught up with Fair Trade USA founder and CEO Paul Rice at IFPA’s Global Produce and Floral Show to learn more about the organization’s newly launched Produce Program Innovation.
For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.
Bloom Fresh, a premium fruit-breeding company specializing in table grapes, cherries and raisins, says it’s taking proactive measures to safeguard table grape production as El Niño threatens vineyards across the globe.
Food 4 Less/Foods Co. recently marked its 35th anniversary by making a donation to Los Angeles Southwest Community College in support of its food pantry and hunger relief efforts.
Customers of the Midwest grocery chain can activate mobile notifications when fresh, locally sourced produce arrives at their preferred store.
The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.
From new products and packaging to new marketing campaigns and recent acquisitions, many companies embraced IFPA’s Global Produce and Floral Show as an opportunity to introduce the latest and greatest in the fresh space.
The founder and CEO shares highlights of the nonprofit’s Produce Program Innovation launch.