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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Equifruit President Jennie Coleman was recently honored with the RBC Momentum Award, during a ceremony celebrating Canada’s most accomplished women entrepreneurs.
A powerful force in fresh produce, Hunts Point Produce Market is as rich in family history as it is passionate about feeding fresh fruits and vegetables to some 22 million people every year.
Baldor Specialty Foods’ Kenneth Bower shares insights on specialty produce trends for retail and foodservice customers.
For every customer dollar spent via Instacart between Nov. 27 and Dec. 4 on select products from four partner brands, Instacart and the participating brands will collectively donate 1 serving of fruits and vegetables.
With this pictorial of Mexico City’s Soriana supermarket, we launch Market Crush, a new series featuring retail produce purveyors who are crushing it when it comes to dynamic displays that drive shoppers to buy.
Items in this year’s affordable menu are all part of Sam’s Club’s private brand, Member’s Mark, and include fresh produce such as potatoes, Brussels sprouts and baby spinach salad.
The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization.
KeHE, a distributor of natural and organic, specialty and fresh products, has identified its top seven trends in the food and beverage industry for 2024, and fresh produce has the potential to play a role in each one.
Divert has released new data that finds nearly 20% fewer consumers are donating this holiday season and nearly 72% of consumers are changing their grocery shopping habits and behaviors amid the current economic climate.
Canadian Produce Marketing Association President Ron Lemaire says the new Loblaw program can be a “catalyst” to the success of small fresh fruit and vegetable businesses.