Jennifer Strailey 2024 - square.jpg

Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
“Right now, Arizona farms are actively growing and harvesting all leafy greens from iceberg and romaine to spinach and spring mix,” said Teressa Lopez, administrator of the Arizona LGMA program.
Watch as the recipients of this year’s awards for Produce Retailer of the Year and Produce Marketer of the Year are honored at the recent International Fresh Produce Association’s Global Produce and Floral Show.
Vallarta Supermarkets’ newest store location in Carson, Calif., is taking an innovative and customizable approach to value-added fresh fruit with the introduction of La Fruteria, a fresh fruit bowl destination.
The Kroger Co. has found a recipe for animated holiday success with its recently released film campaign that encourages consumers to “Bring a new recipe to the table.”
Chef Kelly Wangard is on a mission to increase fresh produce consumption and promote healthy eating habits, while changing lives in the process.
The Upside partnership is expected to open new opportunities for profit generation for AWG members and further expand the Washington, D.C.-based company’s rapidly growing network of 100,000 retailers nationwide.
Inflation, the sky-high cost of goods and the ever-changing retail landscape in America has triggered a seismic shift in the way consumers shop for produce — presenting both new opportunities and new challenges.
Ahold Delhaize USA has entered into an agreement to sell its FreshDirect business to ultrafast grocery delivery provider Getir, a move the company says will allow it to focus investments on its omnichannel businesses.
The new Thanksgiving Tracker from Circana suggests retailers should consider the power of promotions in maximizing produce sales and more this holiday.
The Packer caught up with Fair Trade USA founder and CEO Paul Rice at IFPA’s Global Produce and Floral Show to learn more about the organization’s newly launched Produce Program Innovation.