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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Devens, Mass.-based cultivator of packaged lettuce grown through controlled environment agriculture is thinking big this National Salad Month.
Snacking, seasonality and new varieties were among the top trends at the recent 2023 Canadian Produce Marketing Association Convention and Trade Show in Toronto.
From a fair trade dance party to a Hallmark actor partnership to sustainable packaging innovations, this year’s Canadian Produce Marketing Association Convention and Trade Show offered something for everyone.
The vice president of sales and marketing for Catania Worldwide and CPMA chair was named Canadian Produce Person of the Year at CPMA’s 2023 Convention and Trade Show in Toronto.
From trends in tropicals to the need for consumer education to customer loyalty, retailers discussed challenges and opportunities in produce during a panel discussion at the 2023 CPMA show on April 26.
The new multi-year partnership will help provide 630,000 servings of fruits and vegetables to families across the country.
To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole.
To bolster the 257 million pounds of California avocados estimated for this season, the California Avocado Commission is engaged with “full throttle” marketing support.
Randhawa Farms begins the 2023 pepper season with a look back on a decade-long relationship with its Vancouver, British Columbia-based sales and marketing partner.
In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts.