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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Fresh produce remains a force at retail despite inflation, according to the Power of Produce 2023 educational session held March 3 during SEPC’s annual Southern Exposure event.
Grown using 99% less land, 99% less water, 99% less fertilizer, no pesticides, herbicides or fungicides, UP Vertical Farms is fully automated from seeding through to harvest.
Equitable Food Initiative is encouraging every consumer to celebrate National Farmworker Awareness Week, March 25-31, by sharing the messaging and graphics available through its communications toolkit.
The produce-focused flexible packaging company has promoted Pallavi Joyappa from chief operating officer to president. Joyappa recently shared her vision for the future with The Packer.
As part of a strategic restructure to enable sustained growth, AFM has promoted Stephanie Bazan to SVP, commercial strategy and execution, and Stephanie Browder to director, sales and marketing, foodservice.
Pure Flavor is celebrating the flavor, nutrition and fun of healthy snacking with a week-long “Snackathon” campaign leading up to National Snack Day on March 4.
Afresh Technologies, a San Francisco-based fresh food technology company, has expanded its flagship, built-for-fresh solution from produce into other fresh departments including meat, seafood, deli and foodservice.
The grocer has launched “Sincerely, Food” — an omnichannel marketing campaign that it says celebrates the company’s purpose to bring people together around the joys of food and inspire well-being.
The National Potato Council has released a “Spud Nation” report, which finds the potato supply chain drove $100.9 billion in U.S. economic activity and supported more than 714,000 jobs in 2021.
Coleman was chosen for the award, recognizing Canada’s emerging business leaders who are changing the status quo, for her commitment to responsible sourcing and fair trade practices in the global banana industry.