‘The Rock’ and Teremana pledge $1M to support restaurant guac sales
To celebrate his birthday and Cinco de Mayo, Dwayne "The Rock" Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole.
Johnson and his ultra-premium, small batch tequila Teremana are bringing back the annual “Guac on The Rock” initiative to celebrate Cinco de Mayo, while continuing to support local restaurants and encouraging consumers to enjoy the classic combination of tequila and guacamole, according to a news release.
In its third year, the Teremana promotion will reimburse restaurant goers for their guac orders up to $1 million, when they purchase guacamole with any Teremana Tequila cocktail from May 1-7.
Each year, the campaign encourages consumers to support their local restaurant to generate additional revenue for foodservice and tips for hospitality workers.
In 2021, when the hospitality community faced incredible challenges to stay afloat, bar and restaurant owners nationwide welcomed the “Guac on The Rock” initiative for its simplicity, the release said, adding that partners continue to join today because they value the pairing of Teremana cocktails with guacamole.
“Bringing people together the Teremana way — to have a great time, while supporting and celebrating the hospitality industry and its incredible workers — is one of the best ways to celebrate Cinco de Mayo and my birthday,” Johnson said in the release. “These business owners and their hardworking teams go to tremendous efforts to bring big smiles to people’s faces and create memorable experiences. Now it’s Teremana’s turn to express our gratitude. Let’s kick back some delicious Teremana cocktails and great food, and thank them for all that they do."
Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10. To learn more about the campaign and to find restaurants and bars that carry Teremana, visit the Guac on The Rock website.
Guac on The Rock guidelines:
- Program period is valid from May 1-7, 2023, in select markets.
- Visit or order takeout from any restaurant or bar that carries Teremana and serves guacamole to participate. Consumers can upload their itemized receipt by visiting the Guac on The Rock website, where receipts can be submitted through May 10.
- Once approved, funds will be transferred directly to the customers via Venmo.
- Reimbursement will be up to $10 per person for a single guacamole order and will be capped nationwide at $1 million of guacamole purchased.
- Participants must be aged 21 and over and a resident of the U.S.
- Rules vary by state. Please check legal restrictions by state.
Teremana is an ultra-premium, small-batch tequila founded by Johnson, Jenna Fagnan, Ken Austin and Dany Garcia. It is made at Destilería Teremana de Agave in Jalisco, Mexico.
