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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Through its ambitious remodel program, Target is on a mission to elevate the shopping experience in its produce departments and entire stores. See the before and after.
Hass avocado sales kicked off 2022 with four-year record highs through key holidays in the first quarter, including the Super Bowl, Valentine’s Day and St. Patrick’s Day.
The Oxnard, Calif.-based company has launched Fair Earth Farms, a new line of six organic salad kits and blends packaged in plant-based, fully compostable bags.
The Chelan, Wash.-based company featured its new tree fruit brand, Joyfully Grown Organics, at the recent OPS trade show in Monterey, Calif.
The company showcased its expansive line of organics at the Organic Produce Summit in Monterey, Calif.
Consumers are increasingly concerned about the impact of inflation on their grocery bill, particularly in the produce department, finds the June edition of the IRI monthly survey of primary shoppers.
The Wenatchee, Wash.-based company has launched its new Crisp Collaborators program, which includes partnerships with 13 social media influencers.
The 2022 Organic Produce Summit in Monterey, Calif., featured three keynote presentations on the topics of omnichannel shoppers, game-changing global recycling, and the future of grocery retailing.
Learn what Aldi and Lidl do to market cherries online.
The Orlando, Fla.-based company takes the fresh produce industry and consumers inside its food safety innovations and protocols.