Fusion, a Los Angeles-based marketing agency specializing in business-to-business strategy, consumer and retail research and analytics, strategic marketing communications, trade advertising, promotions and social media, is celebrating a milestone. For 25 years, the company has specialized in the supply side of the retail chain, providing clients with the tools and direction needed to build their sales and distribution processes, the company said in a news release.
The marketing agency behind scores of produce entities including the California Avocado Commission, Driscoll’s, Green Giant Fresh, the Mushroom Council and Zespri Kiwifruit, Fusion seeks to leverage the power of retail marketing to help clients uncover growth opportunities and solutions for their unique business needs.
“Working with fact-based information and data, and combining it with marketing, has come a long way since Fusion’s doors first opened 25 years ago,” Steven Muro, founder and president of Fusion, said in the release. “We believe that, by combining the science and art of marketing with strong client relationships, you can develop successful clients, programs and campaigns. I am proud of the pivotal role Fusion has played in introducing fact-based information and marketing to the industry.”
Established in 1997, Fusion identified what it saw as a lack of coordination between sales and marketing departments within companies. Recognizing this opportunity, Fusion set out to fuse clients’ sales and marketing teams by using data to drive sales and marketing initiatives and strategies, said the company.
Fusion’s goal is to immerse itself in the businesses of a select group of clients. From building a strategy to attending its clients’ board and staff meetings to working with sales and marketing teams, Fusion is “thoroughly entrenched in its clients’ business,” said the company. To execute these functions, Fusion houses a research, marketing, creative and executive team.
“In today’s highly complex solution-environment driven by artificial intelligence and data lakes, fact-based marketing and data have become a standard for many successful companies and retailers. Yet, the information is often too complex to use,” said the company. “Fusion simplifies this process with its proprietary and robust tools making information useful and understandable for all team members within an organization, not just the sales and marketing group.”
Over the years, Fusion has earned a number of accolades, including recognition as a top 10 retail marketing service company by Retail Tech Insights magazine in 2021.
“I am proud to mark this milestone,” Muro said of the company’s 25-year anniversary. “We strive to go beyond our customers’ expectations, and the longevity of the business reinforces those efforts. When I started the business, the message was to be a virtual extension of a client’s marketing department. Although so much has changed over the years, we are still committed to that goal.”
