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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
At Fruit Logistica 2026, Yelloway, Chiquita’s innovation partnership with KeyGene, announced what it says is a major breakthrough in future-proofing the banana industry: the completion of a banana pan-genome that accelerates breeding of disease‑resistant, climate‑resilient banana varieties.
As generative AI continues to reshape how information is created, distributed and consumed, protecting your personal and business brand reputation has never been more important, says Pete Wilson, partner, head of digital reputation EMEA FleishmanHillard.
For Equifruit, which is marking 20 years in the fair trade banana business this year, the April 5 baseline tariff of 10% the Trump administration imposed on nearly all countries slowed the momentum it had been building in the category for two decades.
The Traverse City, Mich.-based cooperative of 30 grower-owners around the world has rebranded in what it calls a “transformative move” to underscore the importance of its farmers.
The Hass Avocado Board and Farm Journal, The Packer’s parent company, are launching a first-of-its-kind international event that seeks to gather every segment of the U.S. avocado supply chain with the aim of driving continued growth.
Created to elevate farmworker voices and celebrate individuals whose contributions are essential to the success, safety and sustainability of the food system, the award — now in its third year — will be presented at The Packer’s West Coast Produce Expo, May 27-29 in Palm Desert, Calif.
The Packer recently connected with Danny Dumas, senior vice president of sales, marketing and product management for Fresh Del Monte, to learn how the Florida-based company sees the new food pyramid influencing the fresh produce department at retail and what the company’s pending acquisition of Del Monte assets means for its future.
The seed and technology company’s global R&D head for vegetable seeds shares how Syngenta aims to bring a new breed of flavorful melons and more to retail.
Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone.
From the surprising new power shopper to engaging Gen Z and millennials to redefining value in the produce department, The Packer’s Fresh Trends 2026 is packed with data and insights to help drive fruit and vegetable sales — starting with these seven opportunities.