Jim Offner

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Even in a pandemic year — or, perhaps, because of it — potatoes and onions are an easy sell, marketers say.
Browse potato and onion business updated from companies such as Fresh Solution Network, Mack Farms, National Onion Association and more.
Fresh apple inventories appeared to be down in December, compared to a year earlier, according to the Falls Church, Va.-based U.S. Apple Association.
The COVID-19 crisis has supercharged apple packaging in multiple ways, marketers say.
With COVID-19 having forced consumers to stay indoors and sharpen their skills as online shoppers, apple marketers say they have adjusted, too.
Brewster, Wash.-based Honeybear Brands is building a new packing facility, said Don Roper, vice president of sales and marketing for Honeybear Brands, as well as Elgin, Minn.-based Wescott Orchard & Agri Products Inc.
Wenatchee, Wash.-based grower-shipper CMI Orchards LLC continues to test new brands and apple varieties to go with its existing products, said George Harter, vice president of marketing.
The Fishers-based New York Apple Association rolled out numerous marketing and promotional initiatives in 2020, said Cynthia Haskins, president and CEO.
During the COVID-19 pandemic, Gardners, Pa.-based grower-shipper Rice Fruit Co. has sharpened its focus on sustainable packaging, said Brenda Briggs, vice president of sales and marketing.
The Oppenheimer Group is reporting growth in its Envy and Jazz apple programs, while Pacific Rose remains strong with exports and in certain domestic markets, said Roger Aguirre, director of apples and pears.