The Montreal-based importer of Fairtrade International-certified bananas says Hoefle has a firsthand understanding of what it takes to build and sustain successful produce programs at scale.
Former Coca-Cola veteran joins the global berry leader to oversee finance, technology and strategy as the company prepares for its next long-term strategic plan.
Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.
Owner Mike Teel has been appointed as CEO following the departure of Keith Knopf, while Raley’s has simultaneously elevated Tiffanie Burkhalter and Jen Warner to dual president roles.
