The Little Potato Co. has launched its new seasonal campaign and consumer sweepstakes. Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes offering prizes for families across the U.S. and Canada.
As part of the promotion, one family in the U.S. and one in Canada will each win a $10,000 travel voucher to use toward a family trip. In addition, 10 winners in each country will receive a $1,000 grocery retailer gift card.
Consumers can enter the sweepstakes by visiting the campaign landing page on thelittlespringtimesweepstakes.com or by scanning the QR code featured on campaign creative and in-store displays.
The company’s spring promotions include its line of bagged Little Potatoes, including Little Yellows and Little Reds, and convenient microwave-ready and oven- or grill-ready kits, such as A Little Hot Honey or A Little Garlic & Parmesan, to help families save time on weeknight dinners with a family-friendly side dish for busy weeknights.
“We know spring is a busy time for families, with longer days and packed schedules,” says Heather Jeffares, vice president of marketing at The Little Potato Co. “Our goal is to make mealtime easier while creating little moments of happiness around the table. With quick-to-prepare Little Potatoes and the chance to win an unforgettable family getaway, this campaign is all about helping families enjoy the season together.”
