Tom Burfield

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The Michigan farm specializes in non-GMO root vegetables such as turnips, celery root, carrots and red beets and offers several squash varieties in the fall and winter.
The New England Produce Council’s 25th Produce, Floral & Foodservice Expo, set for Aug. 18-19, is expected to bring together about 1,000 attendees including retail, foodservice and wholesale buyers.
The anticipated surge in shopper traffic provide a prime time to align retail promotions.
Exports to the U.S. in 2025 are currently projected to double from 80 million pounds last year.
The state’s approximately 100 potato growers produce about 63,000 acres of russet, red, white and yellow potatoes each year, along with specialty varieties like blue/purple, fingerlings and little potatoes.
Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says.
Here’s what distributors are saying about summer sales and happenings.
Consumer packs remain popular, but companies are versatile to meet customer needs.
The Wisconsin Potato & Vegetable Growers Association has its sights set on sustainability, sponsorships and expanded exports.
Along with sharing good news from the field, a number of grower-shippers say exports play a significant role in their sales programs.