Shoppers are willing to try new varieties if given the proper incentive. That can include providing a better understanding about flavor profiles so they can make informed decisions, says Danelle Huber of CMI Orchards.
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.
New this year, Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified, says Elise Smith, marketing manager for the Porterville, Calif.-based marketer.
Almost half of most industry members who participated in the LinkedIn poll said they believe retail organic produce sales this year will grow by at least this much.
Supplies of produce from the Santa Maria region should be fairly steady this spring despite heavy rains earlier this year, says Matt Hiltner, marketing coordinator for Babé Farms, Inc., Santa Maria, Calif.
Along with new display bins in its marketing efforts, the company has launched a digital campaign with culinary-led creative to generate brand affinity and emphasize the ease of cooking and baking with no seeds.
Beachside Produce, a full-line, year-round, grower-shipper of vegetables and strawberries, has expanded acreage of some of its core items this year, says Steve Adlesh, partner with the California-based company.
