Rivermaid to begin its California cherry season in late April

Rain and cold weather delayed the California cherry crop and affected pollination, says Kyle Persky, sales manager for Rivermaid Trading, Lodi, Calif.

Cherries
Cherries
(cherries)

Rain and cold weather delayed the California cherry crop and affected pollination, says Kyle Persky, sales manager for Rivermaid Trading, Lodi, Calif.

Still, the cherry harvest will begin in late April, and Persky said the 2023 edition is likely bigger than last year’s.

The bloom weather was not great for the trees, he said, although conditions before the bloom made growers optimistic about this year’s crop.

“But it really doesn’t look like the kind of set the way we’d hoped for,” he said.

The 2022 California cherry crop was below average after a large 2021 crop, Persky said. The 2023 crop may be slightly larger than last year, somewhere in the middle between about 5 million cartons on the low side and 10 million to 11 million cartons on the high side.

Cherry harvest season should start in late April for Rivermaid Trading. Heavier production is expected from mid-May through mid-June, he said.

With Washington cherry harvest also expected late, Persky predicted it should be fairly smooth transition between California and Northwest cherry seasons.

Rivermaid added fieldman Tony Yasuda and his grower group in 2022. Field man Luke Workman also joined Rivermaid Trading this year and is bringing some grower volume to the company.

The addition of Workman to the Rivermaid team will add front-end volume to the marketer, Persky said.

That, combined with last year’s addition of Yasuda, will even out the supply curve for the marketer throughout the season. Rivermaid has traditionally been pretty heavy toward the back end of the season, he said.

“The addition of these two groups over the last two years is going to help us to get up to peak production quicker and be able to be a player in the market a little bit sooner,” he said.

Cherries will be available to feature for Memorial Day but also in the weeks after, he said, when cherries will be more abundant.

The Packer logo (567x120)
Related Stories
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
Read Next
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Get Daily News
GET MARKET ALERTS
Get News & Markets App