New this year, Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified, says Elise Smith, marketing manager for the Porterville, Calif.-based marketer.
“We’ve also recently expanded our berry category and have organic kiwi berries starting mid-September this year,” she said.
Homegrown Organic Farms has been growing organic fruit for 25 years, with offerings including citrus, stone fruit, berries, grapes, kiwifruit and specialty fall fruits.
Smith said the organic supply will increase incrementally across all commodities for 2023.
Homegrown Organic Farms is planning for several trade show appearances, including the Organic Produce Summit in July, Smith said.
“Our new video series, ‘GROWN by,’ continues to release new episodes featuring our growers, education on organic farming practices and showing how we grow with care,” she said.
New look
The marketer will unveil new stone fruit packaging this summer. Bag offerings and marketing stickers feature a scannable QR code that will take consumers to the field. Smith said consumers can learn more about organic farming and virtually meet the marketer’s growers.
Smith said broad trends favor organics.
“The next generation of consumers is growing up with organics,” she said. “We hope to see organics become a part of what people regularly choose.”
