Bronx, N.Y.-based online grocer FreshDirect will have a multiyear partnership with the New York Yankees, after a successful sponsorship of the baseball team’s Old-Timers’ Day in 2022.
The expanded partnership will help FreshDirect build a strong connection with the “biggest and best fanbase in New York,” according to a news release.
FreshDirect, now a “Proud Partner of the New York Yankees,” will be featured throughout the Yankee Stadium, including on various LED screens, concourse TVs and on the newly named FreshDirect Terrace, an open-air area for guests to socialize while providing them a view of the game from the outfield. The terrace is available to all ticketed guests.
“No one knows New York sports fans like the New York Yankees, and no one knows New York food culture quite like FreshDirect,” FreshDirect Chief Marketing Officer John MacDonald said in the release.
FreshDirect provides service to the greater New York tri-state area and is part of the Ahold Delhaize family of companies.
Michael J. Tusiani, New York Yankees senior vice president of partnerships, said he’s happy to be continuing the partnership with FreshDirect.
“We hope that its signage and activation presence in Yankee Stadium and fan engagement will strengthen FreshDirect’s overall presence in the Bronx community and throughout the tri-state area,” he said in the release.
Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations.
On the heels of its successful sponsorship last year, FreshDirect will again serve as the presenting sponsor of the 75th edition of Old-Timers’ Day, the time-honored Yankees tradition paying homage to former players and Yankees Hall of Famers.
The company will work with the New York Yankees to help communities in ways that align with local community needs.
To build excitement, FreshDirect added a new delivery truck to its fleet. On March 30 — opening day of Major League Baseball’s 2023 regular season — anyone who spots these co-branded, grand-slam grocery delivery trucks driving around town can scan the QR code and receive a special FreshDirect discount.
Also, those who share a photo of the truck on social media using the hashtag #FDYanksSweepstakes will be automatically entered to win Yankees tickets. For official rules, visit https://www.freshdirect.com/blog/yankees/.
