Columbus, Ohio-based wholesaler Sanfillipo Produce Co. has upgraded its online ordering system, said Jamie Sanfil-lipo, partner and sales manager.
“It’s picking up a little bit each month,” he said.
The company started it with a “small home-delivery thing,” called Sanfillipo Direct, and it grew, Sanfillipo said.
“We put up a separate website where people can order a minimum of $50 and we’ll deliver it for them,” he said.
Sanfillipo Direct started early in the spring, launching on Facebook, Sanfillipo said.
“We’re getting orders every week,” he said. “We said if we saw an increase, we’d do some marketing. But every-body’s doing it. We’re fighting for the same dollar.”
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