Markets
From Screen to Shelf: How the Mushroom Industry Is Mobilizing to Win the Next Generation of Shoppers
By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers.
Angelcots consistently sell out before the season begins, and Frieda’s says this year was no exception. Here’s how to get them in stores next year.
As families re-establish hectic autumn routines, leading produce brands and grocers are capturing market share by targeting parents with problem-solving convenience, budget-friendly flexibility, purpose-driven messaging and early habit formation.
The organization’s “First Taste of Joy” campaign features an adorable baby judging panel to showcase fresh mango as a nutrient-rich, easy-to-introduce first food that can become a lifelong family favorite.
From regenerative soil practices and AI-driven packing sheds to nationwide roasting roadshows, top growers and distributors reveal the logistical and marketing machinery driving the expanding coastal demand for New Mexico’s signature summer crops.
Driven by targeted influencer partnerships, recipe showcases and multichannel advertising, the Michigan Asparagus Advisory Board’s marketing efforts generated millions of impressions to connect modern shoppers with local growers and boost retail engagement.
The company has expanded its seasonal supply through Sekoya blueberry varieties and its first commercial U.S. harvest of Sweet Karoline blackberries.
Soccer fans can get in on the action with a special offer on thematic Avocados From Mexico bags to celebrate the global sporting event being hosted in North America.
The boutique berry company has introduced a vibrant identity and innovative approach to premium organic and conventional blueberries.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods.
After weathering a volatile winter, this year’s Vidalia onion crop has proven its hardiness through expert field management and innovative technology, ensuring that Georgia’s officially protected sweet onions will be ready for arrival.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.
Retailers are capitalizing on the return of California’s premium tangerine program to maintain category momentum from March through May.
The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics.
Potatoes USA analysis shows how potatoes can drive cross-purchase, meal solutions and snacking.
By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes.
At Fruit Logistica 2026, fruit breeding companies brought next-level innovation, including Bloom Fresh, which showcased its new Boombites Red Berry Grapes, the result of natural breeding that combines characteristics of the world’s best table grapes with traditional red-flesh winegrapes.
Backed by double-digit growth and a feature on MarthaStewart.com, Frieda’s Branded Produce says its winter citrus program helps retailers convert health-conscious shoppers into loyal category buyers.
Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands.
In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
A new clinical study suggests eating the equivalent of one cup of blueberries a day could help reduce symptoms of depression and anxiety, highlighting the growing link between diet and mental health.
The Association of Banana Exporters of Ecuador reports that overall exports are up 3.38%, due to uneven demand expansion across the world.
The brand says potatoes help retailers drive incremental holiday sales across departments.
Reflecting the trend of more Americans eating salad for the holidays, Dole is offering savings on its Caesar and Bacon Caesar kits through an Instacart offer.
New marketing campaign, redesigned website and new in-store displays seek to celebrate the joy found in life’s sweet little pleasures.