Markets
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods.
After weathering a volatile winter, this year’s Vidalia onion crop has proven its hardiness through expert field management and innovative technology, ensuring that Georgia’s officially protected sweet onions will be ready for arrival.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.
Retailers are capitalizing on the return of California’s premium tangerine program to maintain category momentum from March through May.
The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics.
Potatoes USA analysis shows how potatoes can drive cross-purchase, meal solutions and snacking.
By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes.
At Fruit Logistica 2026, fruit breeding companies brought next-level innovation, including Bloom Fresh, which showcased its new Boombites Red Berry Grapes, the result of natural breeding that combines characteristics of the world’s best table grapes with traditional red-flesh winegrapes.
Backed by double-digit growth and a feature on MarthaStewart.com, Frieda’s Branded Produce says its winter citrus program helps retailers convert health-conscious shoppers into loyal category buyers.
Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands.
In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
A new clinical study suggests eating the equivalent of one cup of blueberries a day could help reduce symptoms of depression and anxiety, highlighting the growing link between diet and mental health.
The Association of Banana Exporters of Ecuador reports that overall exports are up 3.38%, due to uneven demand expansion across the world.
The brand says potatoes help retailers drive incremental holiday sales across departments.
Reflecting the trend of more Americans eating salad for the holidays, Dole is offering savings on its Caesar and Bacon Caesar kits through an Instacart offer.
New marketing campaign, redesigned website and new in-store displays seek to celebrate the joy found in life’s sweet little pleasures.
Each year, Berry Sweet Research assesses 10,000 seedlings and advances approximately 100 elite selections for further evaluation across three strategic trial locations in California and Mexico.
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In a NielsenIQ survey, Fyffes says that more than 89% of European consumers confirm they have eaten a banana within the previous four weeks.
Following detections of HLB in plant tissues sampled from a residential property, 3 sq. miles in the Riverside area of Riverside County have been added to the quarantine.
The company says additions in both hemispheres will strengthen year-round supply of premium grape brands.
California table grape growers will match donations up to $15,000 through Oct. 31.
The Idaho Potato Commission has launched a new, playful commercial that drives home the message that Idaho potatoes are serious business.
The study, which examined the nutritional composition of both AeroFarms Micro Broccoli and mature broccoli florets, confirmed that AeroFarms Micro Broccoli offers up to 35 times more nutrient density per ounce than mature broccoli florets for specific vitamins, minerals and phytonutrients.
This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
As part of its expansion, Oppy has integrated Dole Diversified North America sales operations, creating a larger fruit portfolio.