Vision Produce promotes Lawton

Los Angeles-based Vision Produce Co. has promoted Dan Lawton to president and managing partner.

Dan Lawton
Dan Lawton
(Vision Produce)

Los Angeles-based Vision Produce Co. has promoted Dan Lawton to president and managing partner.

Lawton will take over the day-to-day operation of the company, according to a news release, and Bill Vogel will remain chairman and CEO.

Lawton started his career with Dole Fresh Fruit Company in 1994 and has been with Vision Produce since 1999, according to the release. During his time at Vision Produce, Lawton has worked on the sales and procurement desk, managed the tropical department, and has held a vice president position, according to the release.

“Dan’s deep experience with trade operations, customer service, and business relationships makes him the perfect person to lead our company into the next generation,” Vogel said in the release.

Lawton graduated from Long Beach State University in 1993 with a Bachelor’s degree in Business Administration, according to the release.

Lawton said his 20 years with Vision Produce can be credited to Vogel’s leadership and philosophy of building a successful company.

“I am honored to continue on with that philosophy and prosper for many years to come,” Lawton said in the release.

Vision Produce operates from its headquarters/warehouse in Los Angeles and has a similar facility in Phoenix, Ariz. The company operates a division called Southwest Truck Brokers, also in Phoenix.

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