The best consumers of fresh mangoes in the U.S. are younger Hispanic and Asian shoppers on the West Coast, according to results from The Packer’s Fresh Trends 2020 survey.
About 1,300 consumers were surveyed for Fresh Trends 2020, and the results showed 15% of those said they purchased fresh mangoes in the past year.
Fresh Trends found that 29% of Asian consumers and 28% of Hispanic consumers said they purchased mangoes in the past year, compared with 12% of Caucasian/white consumers and 16% of African American/black consumers.
By region, Fresh Trends found that consumers in the Western U.S. were the most likely to buy mangoes, with 20% indicating purchases in the past year.
That compares with 12% in the Midwest, 14% in the South and 15% in the Northeast, according to Fresh Trends 2020.
Mango purchases by age group:
- 18-39: 18%;
- 40-49: 15%;
- 50-58: 12%; and
- 59+: 13%.
While lower-income consumers were least likely to buy fresh mangoes, the top annual income demographic for mango purchases were consumers in the $50,000-100,000 income group.
Mango purchases by annual income:
- Under $25,000: 10%;
- $25,000-50,000: 15%;
- $50,000-100,000: 18%; and
- More than $100,000: 15%.
Fresh Trends found that 14% of men and 16% of women indicated they had purchased fresh mangoes in the past year, while 19% of consumers with kids and 13% of consumers without kids said they purchased fresh mangoes.
