California Sun Dry is unveiling new branding for the first time since the company’s founding in 1991.
The sun-dried tomato company’s products are sold in the U.S. and Canada, according to a news release.
“The new branding strongly resonates with the values of California Sun Dry,” Charles Olins, vice president of sales and marketing at parent company Saco Foods LLC, said in the release. “Our intention was to tell the story of our fresh, quality tomatoes and natural California origins.”
The rebranded packaging is designed to catch consumer attention and highlight the natural production and California origin, according to the release.
The new design, label and logo will be unveiled at the Produce Marketing Association’s Fresh Summit expo Oct. 18-19 in Anaheim, Calif., according to the release.
Related Content
Dried fruit’s popularity continues to grow for Traina
