Canadian Produce Leader Gerry Gaston Dies

The longtime Oppy veteran and former shareholder, known for his “people-first” philosophy and sense of humor, spent nearly 30 years shaping the Canadian produce trade.

Gerry Gaston
Gerry Gaston, a longtime leader in the Canadian produce sector, died Feb. 18.
(Photo courtesy of Oppy)

Gerry Gaston, a prominent figure in the Canadian fresh produce industry, died Feb. 18 at the age of 83. Born in Kirkland Lake, Ontario, Gaston often credited his upbringing with shaping a career grounded in loyalty and a belief that business is, above all else, about people.

Gaston spent 28 years with Vancouver, British Columbia-based Oppy, beginning his tenure as a delivery driver. After moving into the warehouse, he transitioned to sales, where he spent the majority of his career specializing in Washington potatoes and onions, as well as citrus from Texas and Florida.

Known for his deep understanding of market complexities, Gaston’s reputation for fairness eventually led him to become a shareholder in the company, which Oppy says is a reflection of the trust he built both internally and with external partners. He retired in 2001.

Beyond his corporate role, Gaston was an active advocate for the industry. He worked closely with the BC Produce Marketing Association to promote the “5 to 10 a Day” program, encouraging fresh produce consumption across Canada.

“Gerry brought a positive attitude to every situation,” says John Anderson, Oppy’s chairman, CEO and managing partner, who worked with Gaston for more than 25 years. “He believed in showing up — and in standing by people when it mattered.”

Colleagues remember Gaston for his storytelling and impeccably timed humor. Outside of the office, he was a fixture at industry events, serving as the longtime chairman of the Oppy golf tournament and famously dressing as Santa Claus for the company’s annual Christmas parties.

His commitment to his peers often extended beyond the workplace; he was known for visiting hospitalized friends and customers and mentoring younger teammates with a blend of good-natured teasing and professional insight.

Gaston is survived by his wife of 55 years, Brenda; his children, Jeff, Sherri and Tammy; and his granddaughters, Makenna and Caitlin. In his 25 years of retirement, he and Brenda traveled extensively, exploring the world and spending time with their family.

The Packer logo (567x120)
Related Stories
The company says the promotion of Lawrence Mallia to vice president of AI strategy and product solutions and addition of Manjusha Sunkavalli as a data scientist comes as its moves its AI-driven solutions from vision to measurable results.
Wes Saber brings more than 25 years of leadership experience in the consumer goods industry.
The Packer’s Women in Produce shines a spotlight on the visionaries shaping the future of the supply chain through leadership, legacy and inspiration.
Read Next
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Get Daily News
GET MARKET ALERTS
Get News & Markets App