The CEA Alliance says it will launch a new members-only webinar series, “Retail Insights for the CEA Category,” to provide member companies a candid, off-the-record discussion with retail and foodservice leaders. This series will discuss challenges and opportunities for category growth.
“Our retail and foodservice customers are vital partners in bringing shoppers the best of our indoor-grown products,” says Skip Hulett, CEA Alliance chairman and chief legal officer for NatureSweet. “It’s critical for our member growers and their partners to engage with our customers and understand how we can mutually drive success.”
The first webinar in the new series will be held May 7 at 2 p.m. Eastern time and feature Mark De Costa, leafy greens buyer for Costco Wholesale. De Costa has been a longtime produce leader for Costco, serving 29 years in a variety of produce buying roles. Today, he heads up the leafy greens and salad category, sourcing both field- and indoor-grown product.
“Mark is a great leader to kick off this series, and I look forward to our discussion on challenges and opportunities for the CEA leafy greens category,” says Tom Stenzel, CEA Alliance executive director. “Whether hearing his views on what it takes to be a successful leafy greens supplier today or looking ahead at the category’s growth potential, our members will have an unparalleled opportunity to hear from one of the best in the business.”
For further information, contact Stenzel, tom@ceaalliance.com.
