Crunch Pak and Bolthouse Fresh Foods have partnered on a new line of licensed baby carrot snack packs, launching in phases through August 2027.
The multiyear collaboration will align with major movie releases, bringing well-known franchises like Paw Patrol, Bluey, Frozen and Shrek with the aim to capture kids’ attention, spark parent purchase interest and create high-impact retail moments designed to drive incremental sales and repeat snacking.
“We want to make it easier for people to reach for carrots throughout the day — whether they’re packing lunchboxes, looking for a quick snack or adding something fresh and simple to mealtime,” says Kim St George, vice president of sales and marketing for Bolthouse Fresh Foods.
The companies say the collaboration pairs Bolthouse’s fresh carrot production with Crunch Pak’s character licensing agreements. By featuring well-known media characters on the packaging, both companies seek to boost sales among families, increase shelf visibility for retailers tied to upcoming film releases and encourage children to choose raw vegetables over traditional processed snacks.
Paw Patrol and Bluey are available now at participating retailers nationwide, with multiple rotations tied to major film releases through 2027. Upcoming launches will include baby carrot snack packs featuring DreamWorks Animation’s Shrek 5 for its summer 2027 theatrical release, followed by Disney’s Frozen 3 in November 2027.
“Partnering with Bolthouse Fresh Foods opens new doors for bringing licensed brands into the produce aisle,” says Jay Zimmerman, licensing and innovation manager for Crunch Pak. “By pairing convenient, ready-to-eat carrots with iconic movie franchises, we’re creating a standout product that captures attention and drives excitement with families at shelf.”
