In the spotlight: Mastronardi’s Wild Wonders Merchandising Program

In this video at the IFPA Global Produce and Floral Show, Mastronardi Produce Brand Manager Kira Pocedic shares the story behind the Wild Wonders merchandising program for retailers.

IFPA Global Produce and Floral Show
IFPA Global Produce and Floral Show

In this Live From video at the International Fresh Produce Association’s Global Produce and Floral Show, Mastronardi Produce Brand Manager Kira Pocedic shares the story behind the Wild Wonders merchandising program for retailers.

The Packer logo (567x120)
Related Stories
Higher beef prices and grocery inflation are pushing the cost of a backyard barbecue higher in 2026.
At the recent Washington Conference, panelist Rochelle Bohm of CMI Orchards warned the “exorbitant” fees associated with EPR compliance will quickly swallow up what little financial breathing room produce companies have left.
As peak harvest seasons in Florida and California converge with diesel prices sitting at $5.40 a gallon, refrigerated trucking capacity is poised to hit its tightest level in over a year. An expert reveals how to avoid a shipping scramble in July.
Read Next
The Goleta, Calif.-based food-tech pioneer overhauled its business model, cut supplier costs 90%, and leveraged AI-driven intelligence to reenter the U.S. produce market stronger than ever.
Get Daily News
GET MARKET ALERTS
Get News & Markets App