Village Fresh Greenhouse Grown celebrated two major milestones at the 2026 International Fresh Produce Association’s Global Produce & Floral Show in Orlando, Florida, while introducing new tomato products and packaging options.
The company marked its 30th year exhibiting at the show and the 15th anniversary of Heavenly Villagio Marzano, a specialty mini San Marzano tomato introduced in 2011.
Richie Keirouz, senior vice president of sales at Village Fresh, joined The Packer to discuss the anniversaries, the company’s latest innovations and the start of its Texas-grown season.
As part of the anniversary celebration, Village Fresh introduced new packaging for Heavenly Villagio Marzano, including a store-return recyclable LDPE bag and a compostable container. Keirouz said the changes reflect consumer interest in more environmentally friendly packaging while preserving the tomato’s established flavor.
The company also highlighted new on-the-vine offerings, including Marzano on the Vine and Trio on the Vine.
“The on the vine segment is something that consumers love, and we continue to evolve with that,” Keirouz said.
Another addition was Big Bend Beefs, a new beefsteak tomato grown in West Texas. Its paperboard packaging features a night-sky design that was inspired by the Marfa region of Texas, where the company’s greenhouses are located.
Village Fresh’s Texas growing season runs from October through July, supplying greenhouse-grown tomatoes, cucumbers and other produce during the winter months.
Looking ahead, Village Fresh plans to continue expanding its specialty tomato offerings and packaging options, building on its greenhouse-growing operations and responding to ever-changing consumer preferences.
