Vegetables by Bayer says it has launched a Culinary Council to complement its work in the foodservice space. This council, comprising 12 chefs and food influencers, represents processing, K-12, colleges and universities, media, casual dining and R&D, according to a news release.
By introducing an active network of chefs and culinarians to growers, distributors and seed developers, the company said it can offer guidance, predict vegetable and fruit trends and address industry issues. The council will provide strategic advice to Bayer as new varieties are developed.
The inaugural meeting is scheduled for Aug. 22 in San Diego. During this event, council members will explore new and innovative uses for Vegetables by Bayer products, discuss industry trends and issues, and collaborate on product development, the release said.
The meeting will culminate in a market basket competition with the current Bayer Vegetable Seeds produce portfolio. Chefs and culinarians will have the opportunity to use a variety of fresh seasonal produce and provide feedback to help forecast opportunities in future fruit and vegetable trends in the foodservice industry.
With the creation of the Culinary Council, Vegetables by Bayer and the vegetable and fruit industry can benefit from the insights and influence of a diverse group of culinary experts, the release said.
Bayer says its seed brands, Seminis and De Ruiter, have a track record of offering cutting-edge solutions, such as tender High Rise broccoli stems, which are gaining popularity in specialty markets. Bayer continues to invest in research and development to create varieties that meet the high standards of the foodservice industry, the release said.
Anyone attending the International Fresh Produce Association’s Foodservice Conference, set for July 25-26 in Monterey, Calif., is invited to visit the company’s booth, No. 813, to speak with members of its foodservice team about the varieties that Vegetables by Bayer has to offer.
Related link: Learn more about the Culinary Council
