Los Alamitos, Calif.-based Frieda’s Specialty Foods is kicking off Halloween promotions by riding the wave of shoppers who want to try new things.
A May 2020 Research Omnibus survey revealed that 45% of shoppers are looking for new and different grocery items to make life a little more fun and interesting since the onset of the global pandemic, according to a news release.
Frieda’s annual Spooky Foods promotion encourages shoppers to try new produce, Allen Demo, director of business and grower development, said in the release.
“This year, I’m especially excited about our super-sweet yellow dragon fruit from Ecuador with a Brix level as high as 23 ... so sweet your kids will think it’s candy,” Demo said in the release.
Halloween can still be fun, with carved faces on apples and kiwanos, jackfruit jack-o-lanterns, and rambutans — even as consumers are opting for smaller gatherings at home or letting kids trick-or-treat within their social groups.
Retailers can add festive decorations from other departments to help to create the full Halloween effect, according to the release.
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