The European fresh produce trade show Fruit Logistica is rescheduling to May 18-20 with a new model that includes both in-person and virtual elements.
With the tagline “Meet onsite. Connect online” the adapted “special edition” concept for the Berlin trade show focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities, according to a news release.
“Covid-19 confronts us with challenges none of us can eliminate,” Madlen Miserius, senior product manager at Fruit Logistica, said in the release. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities.”
With the May date for 2020 (compared with Feb. 5-7 last year) it is more likely a greater number of buyers will be able to attend as the COVID-19 pandemic is expected to ease, according to the release.
Digital elements of the show will include meeting functions and broadcasting of the conference program, according to the release.
The adapted concept, based on turn-key exhibition packages, will reduce investment and lead time for exhibitors, organizers said.
“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius said in the release. “While Fruit Logistica Special Edition 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite.”
The Packer’s COVID-19 Coverage
The Packer’s Fruit Logistica Coverage
