Continental Fresh says it is bringing more than fresh mangoes to the table; it’s bringing clean water, social impact and a bold vision for what the future of produce can be.
At the International Fresh Produce Association Consumer Connection and The Retail Conference, the company will spotlight its Water For All initiative, a produce label that funds clean water projects in Latin America with every box sold, according to a news release.
With each box of mangoes labeled “Water For All,” a portion of the proceeds funds clean water and sanitation projects in Latin America through Blue Missions. At both IFPA events, Continental Fresh will share how its produce not only delivers exceptional quality and flavor but also drives tangible social impact in Latin American communities, the release said.
“We’re excited to connect with retailers, grower-shippers, business solution providers, marketers, trendsetters and industry leaders who are equally passionate about sustainability and corporate responsibility,” said Albert Perez, CEO of Continental Fresh. “Water For All is more than a label; it’s a call to action. Together, we can find our drop and make ripples of change.”
As a branded hydration station sponsor, Continental Fresh invites attendees to stop by, hydrate with purpose and grab a complimentary Water For All branded water bottle. It’s a simple yet powerful reminder of how access to clean water changes lives and how the produce industry can be part of that impact the company said.
With conscious consumerism on the rise, the intersection of fresh produce and social good is becoming more important than ever. Events like the Consumer Connection and The Retail Conference offer a platform for meaningful conversations around sustainability, community impact and the role produce can play in creating a better future. For Continental Fresh, it’s an opportunity to listen, connect and continue building a movement that’s bigger than mangoes, the release said.
Retailers and buyers are invited to connect with CEO Albert Perez during the show or reach out in advance to explore partnership opportunities. Learn more at continentalfresh.com.
