Fresh, flavorful and a little unexpected — Del Fresco Pure is ready to make a splash at the 2025 Global Floral and Produce Show in Anaheim, Calif., Oct. 17–19. The annual event brings together produce and floral pros from around the world to spot trends, spark innovation and celebrate the future of fresh food.
At Booth No. 3993, attendees can explore Del Fresco Pure’s world of flavor, sustainability and creativity, with exciting product launches, interactive activations and tastings designed to delight every sense, according to a news release.
Spotlight Event: Logan Moffitt Live
Del Fresco Pure is shaking things up this year with Logan Moffitt, the viral “cucumber guy,” on Thursday, Oct. 17, from 12 p.m. to 3 p.m. at Booth No. 3993.
“We’re beyond thrilled to have Logan as our brand ambassador,” says Sonia Klinger, marketing manager for Del Fresco Pure. “He has a gift for turning everyday moments into something extraordinary. His playful, authentic style reflects our own spirit of innovation — and shows that even a cucumber can shine in the spotlight.”
From humble cucumber to internet superstar, Moffitt’s playful yet elevated salad series has captured the hearts (and taste buds) of fans everywhere, proving that even the simplest veggie can spark creativity, ignite conversation and, yes, achieve viral fame, the release says.
“His innovative approach transforms everyday ingredients into eye-catching, flavorful creations that are as fun to make as they are to eat. Attendees at the event will get an exclusive chance to watch Logan in action, learn a few of his signature cucumber hacks and take home inspiration to elevate their own kitchen adventures,” the company says.
“What excites me most about working with Del Fresco Pure is how much they value creativity with produce,” Moffit says. “At the Global Produce and Floral Show, I’m looking forward to sharing how everyday veggies — like cucumbers — can become the star of the show when you add a little imagination.”
Join Logan at the booth and explore fresh, creative ways to enjoy produce, whether it’s adding a little flair to everyday meals or turning simple ingredients into something unexpectedly delicious.
Product Innovations on Display
Del Fresco Pure is rolling out two major highlights this year:
- Sustainable heirloom tomato packaging — gorgeous heirloom tomatoes in recyclable cardboard trays, cutting single-use plastics while keeping produce fresh and protected.
- Organic English seedless cucumbers — a premium organic cucumber line, combining greenhouse expertise with certified organic practices for flavor that consumers can feel good about.
The Del Fresco Pure booth is more than just a display, the company says — it’s an experience:
- Custom heat-press bag station to design a personalized tote to take home.
- Swag plus recharge station — fuel up your devices and grab some giveaways.
- Delicious tastings — sample the vibrant flavor of greenhouse grown produce prepared on-site.
“Today’s consumers want more than just fresh produce; they want to know it’s grown with care for both people and the planet,” says Ray Mastronardi, vice president of sales for Del Fresco Pure. “Our sustainable packaging and organic line reflect that commitment. We’re proud to showcase these innovations at the Global Floral and Produce Show, where creativity and collaboration shape the future of our industry.”
From sustainable packaging to premium organic cucumbers, plus interactive activations and tasty bites, Del Fresco Pure invites attendees to see how the company is turning fresh produce into flavorful experiences. Visit Del Fresco Pure at Booth No. 3993.
