The Giumarra Companies says it will debut its SugarWild berry program, a new generation of premium blackberries, during the International Frehs Produce Association’s Global Produce and Floral Show.
The company says SugarWild offers consumers an exeptional eating experience.
SugarWild is shipping in limited volumes, in conventional, Jumbo SugarWild and Organic SugarWild pack styles.
“In collaboration with our grower partners in Mexico, our berry team is thrilled to introduce our most exciting berry yet at the industry’s most prominent event,” said Alfredo “Freddy” Peña, vice president for Giumarra International Berry Sales. “SugarWild’s combination of outstanding flavor and eye-catching branding invites consumers to discover a boldly sweet new berry experience. We look forward to supporting our retail customers with promotions to engage shoppers with SugarWild both in store and online.”
The company says its SugarWild blackberries will be available at its International Fresh Produce Association’s Global Produce and Floral Show booth, Mercado Giumarra. Booth No. 3373, will pay homage to the Giumarra Companies’ Southern California roots with a Hispanic market-themed booth.
Booth visitors can sample beverages and street tacos with traditional and inventive toppings that feature fresh produce items offered across Giumarra’s sales divisions.
SugarWild will also be spotlighted at IFPA’s Fresh Ideas Showcase at the show, too.
“Our company roots were established at the historic downtown Los Angeles produce market in 1922, and we continue to be inspired by the colorful, diverse market experiences Southern California has to offer,” said Megan Gorgisheli, vice president of marketing administration and brand for the Giumarra Companies. “This year’s booth brings that inspiration to life in a vibrant, welcoming space where we can connect with our customers, growers and fellow industry members.”
