Mission Produce Inc. will debut the ‘World’s Finest Glow-Up’ of its avocado bags at the International Fresh Produce Association’s Global Produce and Floral Show in Anaheim, Calif., from Oct. 16–18.
Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail, according to a news release.
“’The World’s Finest Avocados’ deserve packaging that resonates with today’s shopper, and that’s why we’re giving them the ‘World’s Finest Glow-Up,’” says Diana McClean, director of marketing and communications for Mission Produce. “Our new bag design elevates shelf appeal with bold graphics, clear labeling and recipe inspiration — all while keeping the premium fruit inside consistent with the quality Mission is known for. This rebrand brings confidence and clarity to the avocado category while aligning with the modern retail environment.”
Mission’s avocado bag redesign — coming in 2026 — puts shoppers first with a clean, modern look that’s easier to spot and easier to love, the company says. The new look underscores Mission’s commitment to innovation and category leadership by connecting with evolving consumer expectations.
Alongside its avocado innovation, Mission will spotlight its mango portfolio, which continues to outperform the category with custom ripe programs and versatile consumer packaging. Mangoes are gaining momentum across the U.S., now appearing on 44% of menus and ranking as the 9th most-sold fruit at retail, the release says. Mission’s retail-ready mango bag has delivered proven success in boosting volume and dollar sales without cannibalizing bulk purchases, further positioning the company as the leader in mango merchandising, the company says.
Mission Produce will be at IFPA’s Global Produce and Floral Show in Hall A, Booth No. 4269.
